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Managed lead generation & marketing

Your next hundred prospects: verified before your sales team ever sees them.

HM Outreach runs your prospect pipeline end to end - ICP profiling, multi-source sourcing, verification, AI scoring, CRM-ready delivery - and the email and digital campaigns that put it to work. Built on a data heritage that predates the list-broker era, managed by us.

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  • Verified before delivery
  • Refreshed on a schedule you set
  • Clear proposal before work begins

Where the pipeline leaks

~60%

of bought B2B list data goes stale within a year: emails bounce, people move, companies pivot. An unverified list costs more than it saves.

1

unverified record is often all it takes to poison a campaign; one bounce spike hurts sender reputation for weeks afterward.

£0

is what an unscored list returns until your SDRs manually rank it. Raw rows aren't a pipeline; they're homework someone still has to do.

One pipeline, not a bought list

We compile, verify, score and deliver prospects into a single ranked feed, then keep it fresh for you.

  • Ideal customer profiling

    We map your ideal customer profile from your wins, your losses and your market: the firmographic and intent signals that separate a real opportunity from a tyre-kicker, so every downstream record is matched against something real.

  • Multi-source prospect sourcing

    Prospects compiled from multiple data sources (public records, licensed providers, intent platforms) and cross-checked rather than bought from a single list broker. Sourcing mix is disclosed upfront, never a black box.

  • Verification & de-duplication

    Every record is verified before it reaches you (email validity, role, current employer) and de-duplicated across sources. Bounce rates are tracked, not hoped for, so a bad send never quietly costs you sender reputation.

  • Intent enrichment & AI scoring

    Intent signals and AI enrichment layered on top of compiled data, with every record scored against your ICP before it reaches your CRM, so your SDRs call ranked leads, not raw rows they have to triage themselves.

  • CRM-ready delivery

    Campaign-ready exports straight into HubSpot, Salesforce, Pipedrive or anything with an API, with ongoing list refresh and data hygiene. Your CRM receives a clean, ranked feed, not a spreadsheet somebody forgot to update.

  • Email & digital campaigns

    When you want the list put to work, we run the campaigns too: email programmes with the deliverability plumbing (SPF, DKIM, DMARC) handled properly, paid search and social sharpened by our own compiled data, and direct mail when a doormat beats a crowded inbox.

  • Brand & marketing consulting

    Sometimes you need a second opinion, not another campaign: an outside, data-literate review of your channel mix, martech stack and brand consistency, including how your brand shows up when a customer asks an AI assistant for a recommendation.

Sketch your pipeline in three taps.

Tap one block from each row - who you’re after, what’s broken today, and what you want from us. Thirty seconds, no wrong answers, and the 15-minute call starts on your pipeline instead of the basics.

Who you’re trying to reach…

…what’s broken today…

…and what you want from us.

What are you running today?Optional - tick what you use and we’ll arrive speaking your stack’s language.

CRM

Email sending

Data sources

Paid channels

From ICP to inbox

  1. Profile

    A 15-minute call, then we map your ICP and where your prospect pipeline actually leaks: bought lists, stale data, manual ranking. You get the findings whether or not you hire us.

  2. Pipeline

    We build the sourcing, verification and scoring flow around your existing CRM (no rip-and-replace), on data assets we already compile, scored against your ICP before anything reaches your team.

  3. Deliver

    We keep the list fresh, verified and ranked on a schedule you set. When a record goes stale or a new intent signal appears, we usually know before your SDRs do.

What makes us different

Verified, not just listed

Most list brokers sell you a file and vanish. Six weeks later half the emails bounce and your sender reputation quietly tanks. We verify before delivery and keep verifying; list health is the service, not an extra.

Scored before it reaches your CRM

Every record is ranked against your ICP using firmographic fit, intent signals and AI enrichment, so your SDRs call the strongest leads first. Raw rows are homework, not a pipeline.

GDPR-aware sourcing

Consent and lawful basis are tracked per record, and we tell you upfront if a source can't be used responsibly. B2B outreach stays within legitimate-interest bounds, with objection handling built in.

A clear proposal, before we start

Every pipeline is different. We scope it before we price it.

We establish your ICP, markets, source requirements, volume, and CRM workflow, then send a written proposal that separates the initial work from the ongoing programme. You will know the deliverables, costs, and next steps before you decide. No surprise extras.

Book a 15-minute call

FAQ

Do we have to replace our CRM?

No. We deliver into HubSpot, Salesforce, Pipedrive, or anything with an API. Replacing your CRM is never a requirement; we feed the system you already run.

Where do the leads come from?

Multiple sources: compiled public data, licensed providers, and intent platforms, cross-checked and de-duplicated before delivery. We tell you the sourcing mix upfront; it's never a black box.

How fresh are the lists?

Every record is verified before first delivery, then refreshed on a schedule you set: weekly or monthly. Bounce rates are tracked and flagged, so stale data gets caught before it costs you a send.

What does "scored" actually mean?

Each record is ranked against your ideal customer profile using firmographic fit plus intent signals and AI enrichment. Your team sees a ranked list, with the strongest opportunities at the top, not an unsorted dump.

Is this GDPR-safe?

We source with consent and lawful basis tracked per record, and flag any source that can't be used responsibly. B2B outreach is handled under legitimate interest, with objection management built in.

Do you run the campaigns, or just deliver the lists?

Either. Some clients take a clean, ranked CRM feed for their own team to work; others have us run the email and digital campaigns end to end, on the same verified data. Every send is planned to protect your sender reputation, not spend it.

What happens if we cancel?

Your delivered lists, the ICP model, and all scoring logic stay yours. We hand over documentation and access: no hostage-taking, no locked-up data.

Find out where your prospect pipeline actually leaks.

Book a free 15-minute call. You’ll leave with a map of where your lists, verification, and scoring are leaking, useful whether or not we work together.

Book a 15-minute call

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